How Google AdWords works

i. You write a short ad

Select keywords (words and phrases related to your business) and write a short ad.

ii. Sign up for a Google account

Go to Google's web site and sign up for a Google account. Follow the steps and fill out their online forms.

iii. Your ads appear on Google

When people perform a search for your keyword, your ad shows up alongside the other Google search results.

iv. Customers cllick on your ads

People click on your ads and go to your web site.

Why Google AdWords works

i. Target specific words

Google AdWords works because it only displays ads to people searching for your keyword.

ii. Greater control

You can edit your ad until it is exactly what you want displaying exactly when you want. You can target your ads to specific cities and have your ads run at specific times throughout the day. Adjust your budget and choose from a variety of ad formats. Everything is customisable.

iii. Set your budget

You can spend as much or as little as you want on Google AdWords. There is no minumum requirement or specific time committment for any of your ads. You only pay when someone clicks on your ads.

Why you need Google AdWords coaching

i. Steep learning curve

If you have never set up a Google Adwords campaign you probably aren't aware of the steep learning curve. It's very easy to set up an account and be running ads ten minutes later. However you will find that if you are new to AdWords, your bids will be cancelled, your ads will be disapproved, and you will be paying way too much for your ads.

ii. Customize your ads

Google AdWords lets you customize everything about your ads. This is both a blessing and a curse. With so many options the chance that you will get everything right is tiny. going with an expert greatly increases your chances.

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